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WELCOME TO

MARKETING

Where traditional ideas are gently ushered out the door. If you thought you’d find the usual hype, I’m sorry to disappoint you. Here, we turn “already seen” into “never seen before.”

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Our recipe

Analyses

Our team analyzes your business, using advanced market research, competitor analysis and customer behavior studies. We identify strengths, weaknesses, opportunities and threats, laying the foundation for an effective strategy.

Strategy

We convert analysis into concrete actions, defining customized strategies to guide your business towards the desired results. The strategy combines innovation and practicality, adapting to market trends, audience preferences and business objectives, maximizing your potential.

Goals

We work with your company to establish clear and measurable goals that are aligned with your company’s vision and mission. Goals, which range from brand awareness to conversion rate optimization, are SMART: Specific, Measurable, Actionable, Relevant and Timely.

Position

We analyze how your products or services compare to the competition and define the desired positioning in the market. We create a unique value proposition and a targeted message, building a strong identity that fosters customer loyalty.

Control

We constantly monitor the performance of campaigns and activities through specific KPIs, ensuring the effectiveness of strategies. Continuous data analysis allows us to promptly identify and correct any areas for improvement.

Report

At the end of the cycle, we present a detailed report of the activities carried out, the results obtained and future recommendations. We provide clear and in-depth analysis with graphs and insights, facilitating informed and strategic decisions to ensure continuous growth and a solid path to success

Keep these 4P in mind

Because it's the best way to start

Let’s make it short, if you don’t know what the 4 Ps of marketing are, you’re sailing without a compass.

• Product/Service: It’s the soul of your business. Without a valuable product, everything else collapses.
• Price: It’s not a matter of improvising; every cent must follow a precise strategy.
• Placement (Distribution): Selling ice cream in the North Pole? Difficult. The right location and channel make the difference.
• Promotion: If you’re still stuck with flyers, it’s time to update yourself.

The 4 Ps aren’t just theory, they’re your survival manual.

Immagini Scorrevoli In Loop
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Guerrilla

An unconventional approach

Guerrilla marketing is an unconventional marketing strategy that aims to surprise, engage and generate a strong impact on the public, often with a limited budget. The goal is to create a memorable and viral experience, exploiting imagination and originality.

Why does guerrilla marketing work?

Originality:

Guerilla marketing campaigns are often unexpected and creative, attracting the attention of the public.

Virality:

Guerilla marketing actions spread rapidly through word of mouth and social media.

What is marketing for us?

Ikea
Bus Stops

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  • Guerrilla Action: IKEA transformed bus stops into cozy Parisians, complete with IKEA furniture.
  • Objective: Showcase the functionality and comfort of their products in everyday contexts.
  • Result: Great visibility and discussion on social media, increased traffic in stores.

Nike
the benches

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  • Guerrilla Action: Nike, benches without seats. In several cities, these installations with the Nike logo and the word “RUN”.
  • Objective: Invite everyone to get moving.
  • Result: A simple but powerful message, which quickly captured the public’s attention, turning into a viral phenomenon.

Coca-Cola
Happiness Machine

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  • Guerrilla Action: The “Happiness Machine” campaign where a personalized Coca-Cola dispenser gave away free Coca-Cola products along with pizza, flowers and other gifts.
  • Objective: Create an emotional association with the brand, fueling the perception of Coca-Cola as synonymous with happiness.
  • Result: Viral video with millions of views, strengthening the positive image of the brand.

Influencer

Influencer marketing is a strategy that relies on collaborating with influential people, known as influencers, to promote a product or service among their followers. Influencers can be public figures, celebrities, industry experts, or simply ordinary people who have built a strong online presence and are followed by a large audience on platforms such as Instagram, YouTube, TikTok, and others.

Benefits of Influencer Marketing

  • Increased Visibility: Influencers can help raise awareness of your brand to a wider audience.
  • Audience Engagement: Influencer campaigns tend to generate more interaction and engagement than traditional advertising.
  • Increased Sales: Recommendations from influencers often lead to increased sales due to the trust that the audience has in them.
  • Quality Content: Influencers are experts at creating attention-grabbing content that can improve your brand image.
+ 70%

Did you know that in 2024 more than 70% of young people dream of becoming influencers?
👋🏻 Bye Bye Footballers!
By the way, don't forget to follow us on OUR Social Media

Some of the best campaigns

Nike
Cristiano Ronaldo

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Reason for Collaboration:

  • Global Recognition: Cristiano Ronaldo is one of the most recognized athletes in the world, with a large international fan base.
  • Brand Image: Ronaldo embodies values ​​of sporting excellence, dedication and fitness, which are perfectly aligned with Nike’s mission to inspire people to reach their full potential through sport.

Benefits Achieved:

  • Increased Visibility: Campaigns featuring Cristiano Ronaldo have reached millions of people thanks to his huge popularity on social media.
  • Increased Sales: Shoes and products promoted by Ronaldo often become best-sellers, showing a clear return on investment.
  • Brand Loyalty: By collaborating with such a beloved athlete, Nike strengthens the loyalty of fans, who are more likely to choose his products.

Ralph Lauren
Zendaya

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Reason for Collaboration:

  • Visibility and Prestige: Ralph Lauren chose Zendaya for her association with high-profile events such as Wimbledon, reinforcing the brand’s image as an icon of style and elegance.
  • Youth Target: Zendaya represents an influential figure among young people, offering Ralph Lauren the opportunity to reach a younger and more diverse audience.

Benefits Achieved:

  • Media Exposure: Zendaya’s presence at Wimbledon generated significant media exposure, estimated at $3.6 million.
  • Brand Strengthening: The collaboration elevated Ralph Lauren’s association with the world of sports and fashion, increasing its global appeal.

Adidas
Ninja

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Reason for Collaboration:

  • Gaming Market: Ninja (Tyler Blevins) is one of the most popular streamers and gamers in the world, with millions of followers on platforms like Twitch and YouTube. Adidas, looking to expand its presence in the gaming world and among young gaming enthusiasts, collaborated with him.
  • Impact on Millennials and Gen Z: These generations make up a significant portion of Ninja’s audience and Adidas saw an opportunity to appeal to this demographic.

Benefits Achieved:

  • Increased Visibility: The collaboration brought significant exposure to the brand in the gaming industry. The product line created in collaboration with Ninja, including apparel and footwear, attracted a lot of attention.
  • Sales Growth: The Ninja-inspired collections achieved great commercial success, with many products selling out quickly after launch.
  • Strengthening Brand Innovation: Collaborating with a game streamer has allowed Adidas to present itself as an innovative and trend-setting brand, thus improving its image among young people.
Let's Collaborate

Tell us about your ideas

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We are always ready to launch ourselves into new projects.