Any company may need to plan an advertising campaign, but has already used up its advertising budget for that period or for that product. Paying with your goods or services could therefore represent the optimal solution for not giving up a communication activity useful for achieving your Marketing or Business objectives. The logical flow is simple: the customer/advertiser, after having agreed with the Barter all the quantitative and qualitative parameters of the requested advertising campaign, buys by barter and pays with a supply of goods/services of equal value. Invoices between advertiser (goods) and barter (advertising) are equal to each other, eliminating any cash flow, simplifying administrative procedures, eliminating financial exposure; the exchange will then take care of selling the goods in the channels, in Italy or abroad, as agreed with the advertiser. In summary, the scheme is organized as follows: the advertiser bills the barter for the goods. The dealer invoices the advertisement in barter with an extra discount, which he resells to the advertiser for the same amount of the goods (balance of invoices). The exchange transfers the goods to third parties, applying a lower discount than that obtained by the dealership.
To meet the needs of all those advertisers who wish to market their products in “protected” channels, Gooon has created, through its own subsidiary, a network of shops with access reserved for registered customers only, thus becoming part of that network of private outlets. The points of sale, which operate under the “Emotionet Store” brand, are accessible only to employees and collaborators of affiliated companies, are not open to the public, and therefore guarantee the total absence of any commercial disturbance for the supplier of the goods.
An exchange of goods is fiscally equivalent to an exchange, therefore the compensation between goods and advertising must be immediate, pursuant to the provisions of Presidential Decree 633/72 art. 6 and art. 11. Invoices for goods and advertising will therefore be issued with the indication of the “compensation amount”, except for any cash balances deriving from different VAT rates.
In the event that the advertisement is delivered after the supply of the goods, the Exchange issues an advance invoice for the “announcement to be delivered” for an amount equal to the goods received, subject to further proof with the details of the advertisement at the address the actual time of use of the plan, but with an amount to be paid equal to zero as the amount already invoiced in the aforementioned advance invoice is deducted. If the supply of the goods is postponed with respect to the time of effective use of the advertising, the advertiser supplying the goods will be required to issue an invoice for
goods delivery advance, equal to the advertising plan already consumed and invoiced by Gooon.
The economic accrual of the advertising will follow the effective delivery period of the advertising.
The first legitimate concern of any advertiser approaching a commodity exchange is where his wares will eventually be sold.
Identifying the best sales channels is one of the most important aspects for the success of the operation; GOOON analyzes and shares in advance with its customers all the opportunities presented by the national and international market, finding the solution most appreciated by the advertiser.
- Small local distribution
- Specialized surfaces
- Corporate Cral
- Large distribution
- Own personal portals
The prerequisite for a successful exchange of goods is that the advertising planning does not replace a negotiation or booking of an existing media plan, but represents an opportunity in addition to the existing cash budgets.
Gooon is made up of professionals with experience in the most important international Media Centers, able to offer advertisers the best media plans on any medium at a national and/or local level.
On the basis of the marketing/communication objectives of the advertisers and the target they intend to reach, Gooon’s media experts study the opportunities offered by the contemporary advertising scenario, analyzing the possible alternatives and identifying the most coherent solution to the needs of each client: this leads to creation of a personalized “media mix”, in which the various means of communication merge into a single structure, created ad hoc for the advertiser and aimed at conveying his commercial message on different platforms.
An indispensable part of the media planning process is the ongoing management of the relationship with advertising agencies, aimed at protecting the interests of advertisers and optimizing the resources at their disposal.