CONTENT STRATEGY
We all know that engaging content is essential to realising your integrated marketing strategy objectives. But what form should that content take? How do you best translate stakeholder inputs into something that will resonate with your target audiences? And how do you ensure you’re adding something meaningful to the conversation (not just creating more internet noise on a saturated topic)?
We help you answer those questions, so you get content your communities find interesting, your sales guys are proud to promote and your marketing managers can use to hit campaign goals.
We all know that engaging content is essential to realising your integrated marketing strategy objectives. But what form should that content take? How do you best translate stakeholder inputs into something that will resonate with your target audiences? And how do you ensure you’re adding something meaningful to the conversation (not just creating more internet noise on a saturated topic)?
We help you answer those questions, so you get content your communities find interesting, your sales guys are proud to promote and your marketing managers can use to hit campaign goals.
CAMPAIGN & SOCIAL CONTENT
The social post that stops a thumb mid-swipe. The email that earns the click. The blog that wins the form fill.
We help you plan, write, design and produce content for all campaign stages – considering the nuances of each channel and how your target audiences use them. That way, your content doesn’t just look and sound great, it conquers the algorithms and earns the conversions.
VIDEO
It’s easy to spend lots of money on a video vanity project that colleagues like to watch. It’s another thing to create engaging video content that works effectively to drive actual results.
Our video approach focuses on being both beautiful and meaningful. We work with you every step of the way to understand the story you’re trying to convey and the audience you’re speaking to. Then, we work our magic – bringing creativity and a deep knowledge of how to structure, design and deploy videos that achieve your goals.
INFLUENCERS & PARTNERSHIPS
Content success isn’t just about what you create yourself. It’s also about the user- and influencer-generated content that helps you achieve your KPIs.
We’ve forged strong relationships with influencers in niche fields, helping you tap into and build authentic communities. Using a data- and tool-driven approach, our team defines the best partnerships and content approach based on your target audience and marketing goals.
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